SalesApp

Challenge

Many businesses, from hotels to shops and service companies, had no single app for their sales work. SalesApp set out to give them one, as one of the first CRM platforms made fully in Georgian. The product was not planned in full from day one. New modules were added as businesses asked for them, so the challenge was to keep every new part clear and consistent with the rest.

Role

I was the first designer on SalesApp, and I designed the whole product, not just one feature. Over time that grew to fifteen connected modules, from the dashboard and leads to negotiations, orders, HR and tasks. I worked from business requirements with the product manager and stayed close to the developers while they built it.

I also designed the landing page at salesapp.ge, where businesses can learn about the product and leave a request so the team can get in touch.

Solution

As new modules kept arriving, my main job was keeping the product clear and consistent. I set up the colours, typography and a UI kit of reusable parts like tables, filters, status tags and modals, so each new module fit right in with the rest.

Outcome

Early on, with only a few modules live, ten companies were already using SalesApp. Among them were AUTO1, Arte Design Studio and Piel Naturals, along with a hotel and an auto parts and tyre business.

The product kept growing on this foundation as new modules were added. I'm no longer on the project, but SalesApp is still evolving.